Was it worth it?May 6, 2011


Steelers running back, Rashard Mendenhall, sent out a few tweets this week that pissed everyone off including his sponsor, Champion apparel, who dropped him today.

Mendenhall responded Monday on Twitter to the joy greeting last weekend’s announcement that a U.S. military team had killed bin Laden in a Pakistani mansion. He first tweeted, “What kind of person celebrates death? It’s amazing how people can HATE and man they have never even heard speak. We’ve only heard one side…,” and followed with tweets questioning what really happened — “I just have a hard time believing a plan could take a skyscraper down demolition style” — and encouraging his followers on the social platform to “think.”

“I appreciate those of you who have decided to read this letter and attain a greater understanding of my recent Twitter posts. I see how they have gotten misconstrued, and wanted to use this outlet as a way to clear up all things that do not truthfully represent myself, what I stand for personally, and any organization that I am a part of.

“First, I want people to understand that I am not in support of Bin Laden, or against the USA. I understand how devastating 9/11 was to this country and to the people whose families were affected. Not just in the U.S., but families all over the world who had relatives in the World Trade Centers. My heart goes out to the troops who fight for our freedoms everyday, not being certain if they will have the opportunity to return home, and the families who watch their loved ones bravely go off to war. Last year, I was grateful enough to have the opportunity to travel overseas and participate in a football camp put on for the children of U.S. troops stationed in Germany. It was a special experience. These events have had a significant impact in my life.”

Then later in the week he tried to run from his statements…

“This controversial statement was something I said in response to the amount of joy I saw in the event of a murder. I don’t believe that this is an issue of politics or American pride; but one of religion, morality, and human ethics.”

“During 9/11 we watched in horror as parts of the world celebrated death on our soil,” Mendenhall wrote. “Earlier this week, parts of the world watched us in horror celebrating a man’s death.”

“Nothing I said was meant to stir up controversy. It was my way to generate conversation. In looking at my timeline in its entirety, everything that I’ve said is with the intent of expressing a wide array of ideas and generating open and honest discussions, something I believe we as American citizens should be able to do. Most opinions will not be fully agreed upon and are not meant to be. However, I believe every opinion should be respected or at least given some thought. I apologize for the timing as such a sensitive matter, but it was not meant to do harm. I apologize to anyone I unintentionally harmed with anything that I said, or any hurtful interpretation that was made and put in my name.”

The good…he went from 13.631 followers on twitter to 36, 914. The bad news is that he lost his sponsorship deal. Now being that it’s only Champion and not one of the giants such as Nike, Adidas, Reebok or Under Armour I don’t think he was making a super ton of money. But nonetheless, he lost money which is never good. His contract wasn’t slated to end until 2015, and Champion has said they will not pay the entire contract and that they will only pay him what they owe him now. I just hope his strong statements that he ran from as soon as he caught backlash was “worth it”.

That’s all I got,

Ricky Writer

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