Modelo + Puma Blank Canvas ProjectJuly 13, 2012
Modelo Especial has teamed up with sneaker giant PUMA, and Complex Media to launch the Modelo Especial Blank Canvas Project that celebrates self-expression by fusing music, art, and style inspired by Modelo Especial.
Prior to the launch, the blank canvas of a PUMA sneaker was given to four musicians – Kevin Rudolf, John West, Los Rakas and Joell Ortiz – for each to create unique designs inspired by Modelo Especial and the artist’s unique sense of style. From now through September 3, fans 21-and-older can vote for their favorite PUMA sneaker design on Modelo Especial’s Facebook page. Modelo fans vote for their favorite design, and are automatically entered for a chance to win a pair of the limited-edition Modelo Especial Blank Canvas sneakers that will be decided upon by fans and ultimately produced by PUMA.
The four Modelo Especial Blank Canvas Project artists and their designs will be featured on the Modelo Especial Facebook page throughout the program with videos that showcase their background, inspiration and influences that led to their sneaker concepts. The diverse group includes Ortiz, a member of the rap group Slaughterhouse; Rudolf, a rocker with the hip hop label Cash Money Records; John West, a fixture on the billboard charts with his soul and pop music; and Los Rakas, who blend hip hop, reggae and dancehall music with Spanish and English lyricism.
Each sneaker scheme also features Modelo Especial branding on the insole, two sets of color-coordinated laces and a signature artist stamp on the heel of the shoe to complement their distinct designs. Once a winning concept has been determined, 75 Modelo Especial fans who voted will win a pair of the limited-edition PUMA “El Ace 2” Blank Canvas sneakers*.
Vote for your favorite shoe Modelo Especial’s Facebook page“>here.