adidas Lights Up D.C. with RGIIIAugust 24, 2012
adidas has a great advertising and marketing push behind RGIII. Their latest piece of creative was a moving projection featuring RGIII and loyal Redskins fans on the Newseum’s 74-foot high marble First Amendment tablet last night.
Fans who joined the conversation on the adidas US Football Facebook page saw their names projected on a massive, moving image of RGIII.
This was a huge activiation for adidas because this Saturday’s game will be RGIII’s first home game in D.C. and ironically it will be against the Colts. Get ready for #1 vs. #2, Luck vs. RGIII, which we all hope is the first of many between these two great QBs.
Awesome job adidas.